Gucci Grip SS21
Role: Creative & Art Director
Responsibilities: Concept & Art Direction
A conceptual lookbook shot to showcase the versatyle style of the new range of Gucci Grip timepieces. The imagery was supported by a shoppable advertorial on HYPEBEAST.com
![](https://freight.cargo.site/t/original/i/cd37232014084b64eeae69c8ec8639f38c0b98792853f0271160b1237ac2af3b/GUCCI-GRIP_0000s_0007_20201118_HB_Gucci_Grip__Shot_01_0169.png)
![](https://freight.cargo.site/t/original/i/534a0706f1f35f87efcbbc6fc3f4156d4a789991113b64e2eb2d53e73a5cfdfa/GUCCI-GRIP_0000s_0005_20201118_HB_Gucci_Grip__Shot_02_0129.png)
![](https://freight.cargo.site/t/original/i/28ac59f2cf66848761437ab85b96ed01e155d586a09a29b4a26e495ceb61c6dd/GUCCI-GRIP_0000s_0002_20201118_HB_Gucci_Grip__Shot_04_0071.png)
![](https://freight.cargo.site/t/original/i/c7c678b50bf4dc94442e9091fbb669ded513cbf9ecff4e93b27b21f2d4374ae1/GUCCI-GRIP_0000s_0003_20201118_HB_Gucci_Grip__Shot_03_0112.png)
![](https://freight.cargo.site/t/original/i/ed72878a61fe880de4991c7e29963b54c288b2c7cafdfd85a451ed3a41daff64/GUCCI-GRIP_0000s_0006_20201118_HB_Gucci_Grip__Shot_02_0012.png)
![](https://freight.cargo.site/t/original/i/ef4bad480950014126ec5478f33ea2b76ca4acd86f2bf4549421ffb6645527b0/GUCCI-GRIP_0000s_0008_20201118_HB_Gucci_Grip__Shot_01_0085.png)
![](https://freight.cargo.site/t/original/i/15a1dfcccaf5207a5ef35b76f60637d3dee7c6e40043d6a835eaef7963af44c5/GUCCI-GRIP_0000s_0000_20201118_HB_Gucci_Grip__Shot_06_0105.png)
![](https://freight.cargo.site/t/original/i/e438a6a5db64d10c457c49b09741f14133bcc0e67aef8fe09335cfd2c23fe464/GUCCI-GRIP_0000s_0004_20201118_HB_Gucci_Grip__Shot_03_0026.png)
Creative Partner
Nova/Marianna Mukhametzyanova
Nova/Marianna Mukhametzyanova
Photographer
Theo Cottle
Theo Cottle
Producer
Anna Carradice-French/
Hetty Yoxall
Anna Carradice-French/
Hetty Yoxall
Stylist
Issie Gibbons
Issie Gibbons
See on HYPEBEAST.com