Loewe Paula’s Ibiza

Role: Graphic + Motion Designer, Art Director
Responsibilities: Concept & Art Direction,Design

Social carousel assets designed from only supplied LOEWE product photographs. The Loewe Paula’s Ibiza collaboration is heavily influenced by the old school rave scene in Ibiza. The designs were created through design exploration of old school party flyers and colours used in psychedlic art. The assets are made so they can be placed in any order in a carousel and appear cohesive. In total I designed 12 still assets in addition to three animated assets. The animated assets were created using Adobe AfterEffects with seamless looping in mind for optimal performance on socials.