Nike Cortez

Role: Creative & Art Director
Responsibilities: Concept & Art Direction

Nike APLA campaign for the refreshed Cortez silhouette, celebrating the understated shoe which has time and time again appealed to those who aren’t following the hype and dare to do things their own way. Celebrating misfits and rebels, we focused heavily on the casting, ensuring they aligned with the misfit mindset of the Cortez, from welding oatmilk makers to skateboarding pianists, they all follow their own path. The stills execution leant into the DIY world of the misfits, captured and artworked by Petros Studio.
Creative Director
Matt Bolton
Art Directors
Maartje Smolders & Vilde Tobiassen
Petros Studio
Ella Lucia