Own the Floor
Nike Dance 

Role: Creative & Art Director
Responsibilities: Concept & Art Direction 

Nike Women’s Holiday’23 campaign celebrating the expressive energy of dance crews from the Vogue, Afrobeats and Breakdance worlds. Bold movement and capturing the connections between the dancers and their communities was the focus of this campaign, as well as ensuring personal expression is shown through styling and movement. Campaign rollout across OOH in London, Paris, Barcelona and Berlin, as well as across nike social channels and .com, and in-store build displays at shops such as Niketown London.

Creative Director
Conor Cronin
Art Director
Maartje Smolders / Vilde Tobiassen
Aidan Zamiri

Agency @mox_london
Directors @uunnccaannyy @pulsefilms
DOP @hunterdalydp

1st AD Andrew Potter
Pulse Exec Producer Nenna
Pulse Producer Theo Hue Williams

Choreographer @benjaminjonsson_
Styling @matthew_josephs
MUA @mata_marielle
Hair @sarahjopalmer
Set designer @samuel.overs

Sound @jam____city
Grade Tim Smith @no8ldn